Thanks again for everyone who joined us on The New Normal on Friday to talk about finding narrative traction in a crisis. Panelists Erin Santos of The Isabella Santos Foundation, Witnie Martinez of The Harvey B. Gantt Center (check out their event tomorrow!) and Kris Reid of The Piedmont Culinary Guild shared how they are each crafting messaging that is both sensitive to the current crisis, but also driving their mission forward and preparing for what comes next. View the full discussion here

You’ll also notice that The New Normal got a new look – huge thank you to Jordan Stevens, founder of Empathegy for so beautifully designing our new graphics. 

This week, we will talk to three very different organizations about the ways they are adapting their outreach to volunteers, donors and clients. You’ll hear from Angela Woods, CEO of the Girl Scouts, Hornets Nest Council, Jimmy McQuilkin, Executive Director of UrbanPromise Charlotte and Becky Santoro, Founder of Foster Village Charlotte. They will share which digital channels they are using to communicate with their communities, what to do when access is limited, how they quickly galvanized their supporters to meet needs and where they are finding success. 

Register now for The New Normal: Digital Outreach in the Time of COVID.

Finally, we want your feedback on The New Normal! Take this 5-minute survey to help us identify what topics you’d like to cover and let us know if your organization is finding success as you adapt to changes.