After last week’s marketing-focused blog How important is marketing to the work of social impact?, we heard from many of you that this is a topic that is front of mind for nearly everyone! And while the big picture challenges are important, the day to day...

The importance of marketing is a topic I’ve written on in the past for The Biscuit, so I won’t rehash the central premise – institutions advancing social impact (particularly nonprofits) tend to spend entirely too little on marketing and communication. This is due in...

By: Candice Rawls, Helen Hope Kimbrough & Janet Ervin The Next Stage team is back again – dusting off our soapbox to talk more about belief-driven buyers and how companies can more authentically engage in cause-led marketing. In our Profit & Purpose...

“How do we create equitable outcomes for all members of our community? We can start by defining people by their aspirations, not their challenges.” -Trabian Shorter by Helen Hope Kimbrough It was a huge day for racial equity in the Queen City as a new $250 million...

Written by: Helen Hope Kimbrough “I see you. I hear you. And what you say matters.” – Oprah Winfrey Have you ever been a part of a community forum where your perspective, insight, and lived experience did not matter? Have you been ostracized over an opinion or action...

Written by: Helen Hope Kimbrough There comes a time when silence is betrayal. – Dr. Martin Luther King, Jr. After the murder of George Floyd, the world was ablaze. The final images prior to his death showed him pleading, relenting, and complying, but his voice and...